The world’s first Celebration Water/Pop it. Pour it. Celebrate the win./Less than 0.5% alc./vol.
Three drivers on a podium raising bottles of Victory Mist to each other
Celebration Water · 750 mL · Less than 0.5% alc./vol.

VICTORY MIST

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The world’s first Celebration Water

Celebrate Without Compromise

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Built to be sprayed

Natural cork. Wire cage. Full pressure.

750 mL, built to hold a shake. It opens with a bang and it sprays.

Pop it. Pour it. Celebrate the win.

01
The podium problem

Somebody always steps off the podium.

In 1967 Dan Gurney won Le Mans, shook a magnum, and sprayed it over Henry Ford II. He wasn’t starting a tradition. He said so himself. Sixty years later it is the most recognisable gesture in sport.

And every year, in every sport, somebody steps out of the frame for it.

The seventeen-year-old on a junior podium. The driver who doesn’t drink. The player whose faith says no.

The bottle was always the problem. Not the celebration.

So we built a different one. Same 750 mL, same cork, same cage, same pressure, and a drink nobody has to think twice about before they shake it. One bottle for everyone on the box, and nothing to manage.

A new category, for the oldest gesture in sport.
“What I did with the champagne was totally spontaneous. I had no idea it would start a tradition.”

Dan Gurney
Le Mans, 1967

Victory Mist, front

02  The bottle

Built to be shaken.

Real cork under real pressure. It fights you a little. It should.

Spring water and tea underneath, with a measure of Vidal Late Harvest for fruit and body. Enough to give it a middle, never enough to make it a wine.

Category
Celebration Water
Format
750 mL, traditional sparkling
Alcohol
Less than 0.5% alc./vol.
Made with
Muskoka spring water, Vidal Late Harvest, white tea, green tea
Profile
Crisp and refreshing, with natural notes of peach and mango
Closure
Natural cork and wire cage
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03  Made for every celebration

Anywhere it matters

Raise it anywhere.

Rooftops, clubhouses, dressing rooms, podiums. One bottle that works in all of them.

A podium celebration, bottles raised

04  In use

Nobody steps out of the frame.

Bottles held up on the podiumCondensation on cold glass
Bottles for your series
Serve it cold

Six to nine degrees. A tulip, not a flute.

Cold is doing most of the work in this one. Serve it warm and it flattens.

Foil. Cage. Thumb on the cork. The give. The pour, the foam, the first cold mouthful. Then the drive home, clear-headed, because the bottle never asked you to choose.

The serving guide
Victory Mist

05  Order

One bottle the whole room can raise.

Shipping now. One bottle, or a case for the whole podium.

Celebration Water · 750 mL · Less than 0.5% alc./vol.

The Founders Club

The first people in get the first price.

Claim your reward
Coming soon

MAGNUM

The podium bottle. 1.5 litres, double the standard bottle, built for the spray that ends a season. Under the silk until September.

Join the unveiling

Teams · Series · Tournaments · Weddings

Everyone on the list gets a bottle.

Teams & events